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What is email signature marketing?
As Hubspot wrote, “You know you’re a true email marketer if every single one of your emails includes a call-to-action.” Email signature marketing is the final frontier in email marketing, content marketing and marketing in general. This underutilized—and most often...
The Beginner’s Guide to Small Business Marketing
According to Forbes, 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. Small business owners looking for a...
A Beginner’s Social Media Guide for Small Businesses
Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business? If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started with this beginner;s...
The Beginner’s Guide To Content Marketing
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want...
A Beginner’s Guide to Successful Email Marketing
“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although times have changed...
SEO: A Comprehensive SEO Guide for Beginners
SEO. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus...